Many are wondering how much YouTube is worth. There are many ways to monetize a web site. There's lots of money to be made with YouTube traffic when you venture out of the small publisher mind set.
Media buyers and Advertising Agencies are increasing their online spend all the time, and they're used to spending a lot more money for mediocre results - thats why old world media's new digital media ventures make so much money per unique visitor .
Two thirds of online advertising spend still goes on old school online advertising like banner ad's and email advertising.
Advertising Agencies are more interested in brand than direct response results. That's why they still spend more on banner ad's over ppc.