“SEO (Search Engine Optmization) copywriting” requires that the copywriter concern himself with strategic placement of key words within his Web copy to optimize search engine rankings of the pages he writes.
The problem is that to create really powerful copy, you have to have a single core audience in mind … and concentrate all your effort on writing to that one audience.”
Here’s why I humbly think he’s wrong… and its based on solid Direct Response test results with Google Adwords…
A lot of tests both by Google and Third Parties have shown that PPC ads work best when you include the keywords of the users search terms in your title.
For Example:
If you were putting a Pay Per Click ad up for the search term ‘trump enterprises’.
Its been proven time and time again that if your ad has these exact keywords as the title it will out pull almost any other ad.
Its because the search user has that exact phrase in their mind when they type it in the search engine. Because its in their mind their unconscious mind filters all the results on the search results page and focuses on in the exact keyword phrase they just searched for.
(Thats what I reckon the reason is anyway)
Regardless, its all about your net profit. What brings in the highest net profit?
Having a slight drop in your conversion rates may be worth it if your traffic is increased 5 fold by better search results. As usual with Direct Response it all comes down to testing.
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