Kaila Yu is one of the many random people building up substantial international profiles for themselves through social networking, and distribution services like xanga and youtube. Kaila Yu is not exceptionally talented but she does make good use of multiple self promotion tools that are now freely available.

She can build herself up an audience base and then monetise it in multiple different ways - instantly. (I’m not sure if shes cashing in on this exposure in the way she could be with advertising)

On another note, MySpace just recently signed a billion dollar deal with google to provide search services.