John Carlton

One of my favorite writers and most successful all time copywriters is John Carlton. Apart from dealing out some great marketing and business advise he also reveals some pearls of wisdom through some great stories.

Almost everything he says is so obvious (in retrospect).

“Up to a point, you need money. To pay the rent, keep the fridge stocked, gas up the car, treat Suzie to a good dinner downtown. Beyond that, however — beyond the cash you can actually spend in a single day — all your riches are just blips on a screen at some bank. And those little blips can’t make you happier… or buy you even an extra minute of life when things go wrong.”

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