The best book I ever read on business and marketing was a free PDF written by Jay Abraham called “21 Power Principles of Business”. He used to give it away free at his site but now he no longer does.
A lot of people judge the value of information by the way its presented. How pretty does it look… but if Warren Buffet wrote the *real* secret behind his investing success on a paper napkin… a secret he’d never revealed to anyone before… how much would that secret really be worth to you?
Would it be worth the cost of the paper napkin he wrote on?
Of course not. It would be worth literally billions of dollars. However often people will confuse the value of information by the way that it is presented.
And that is why some people will easily pay a $100 for a three hundred page well researched leather bound collectors edition book on investing, written by a professor (with no real world experience in investing), but they would gag at the idea of paying a piddly $100 for Warren Buffets secret to investing success written on a paper napkin.
Even though it was free, and even though it was short and presented on a PDF, like I said, the best book I ever read on business and marketing was Jay Abraham’s
“21 Power Principles of Business”.
But just a few of these ideas in that book by Jay Abraham have made people millions of dollars.
12,487 Success Stories — Totaling $5.4 Billion In Windfall Profits, Using THIS Man’s Money-Making Marketing Methods



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