You might have heard the phrase ‘content is king’. In a previous article I discussed how content is not king and that content that adds value to peoples lives is king.

Content that adds value can be in many forms.

What defines value?

Well value is obviously a highly subjective word and concept. Personally I think happiness is an important thing to have in your life. Does knowing more make you happier?

Content at the end of the day is just more information.

Your personal objectives define what value is. If you’re looking to buy a digital camera then having reviews of the latest digital cameras in one easy place is valuable because it creates convinience and saves you time. It quickly gives you the critical information necessary for you to make an educated purchasing decision.

Whether or not consuming another material good will actually bring you the happiness you may believe it will is a whole other debate… but at least you get to find out if it will bring extra happiness faster by the mere fact that you were able to make a decision faster by having that conviniently aggregated information handy.

Creating convinience can make money. Convinience content. Thats what Darren Rowses Digital Camera Blog does.

The blogging software that Darren uses to create the digital camera blog of collected digital camera information has allowed him to become a publisher of content at a never seen before incredibly low cost and to amass a massive amount of 11,000 plus visitors per day with this blog alone. (And part of his six figure income as a blogger)

Never before has it been cheaper to become a publisher.

Even 5 years ago it would have cost thousands of dollars to have a content management system which allows you to easily update your website regularly, now with blogging software somebody can be set up with some pretty powerful publishing abilities for less than a few hundred dollars.

Of course there are still a lot of people being sucked into more expensive content management systems that lack the same traffic building power as blogging software like wordpress.

At the end of the day though content that adds value is king. Whether you have overpaid $10,000 for a lesser content management system or you have blogging software like wordpress it all counts for nothing if you are not creating the content.

Here’s what billionaire blogger Mark Cuban has to say about content and its value from an article titled “Let the truth be told…MGM vs Grokster”

First, let me define myself as a content owner.

I am not a technology owner. Although I have been involved in the technology business for more than 20 years, the software that I have written is long outdated. The infrastructure and integration processes I have designed and developed may still be in use, but I don’t control them.

For the longest time, including when we started Broadcast.com, I saw the content business as a lose lose proposition. Then content went digital.

That’s when my eyes opened up to the ownership of content. When content had to be distributed in analog or a physical format for delivery, all distribution could be controlled by just a few gatekeeper companies. Music Labels and Movie Studios owned distribution. In both industries anyone outside the major companies were called independent, and for a good reason. They were on their own, on the outside looking in.

When content went digital, the floodgates opened. Content could be delivered digitally in thousands of different ways, and the number of methods for distribution would only expand over time. To me this meant the power of the gatekeepers would diminish and the power of independent content creators and owners would increase.

With the explosion of the internet and then broadband, not only did households explode with digital content replay devices, but more importantly, consumers became comfortable with the concept of what digital was and what it meant to them.

From CDs to DVDs to cellphones to email to cameras to HDTVs, in all cases the move to digital represented an improvement in quality, availability, flexibility, mobility and more. Just as I knew that digital in TV would lead to an explosion in the acceptance of HDTV over time, which is why we started HDNet and HDNet Movies (www.hd.net) the same acceptance would change how consumers bought and used any and all content.