Move over Marni’s Mens Leggings and make way for the beer holster - perhaps the coolest man accessory ever made.

Noveltys and fads are a great way to great long term income streams. Blu Blockers for instance have sold tens of millions of glasses.

Hmmm it looks cool and you’ll get a few wows at the bbq but it actually has the same pitfalls as a lot of other hot fashion accessories.

I reckon the Beer Holster would cause your beer to froth up when you’re walking around and stuff.