Real Estate information sites are helping prospective real estate purchasers buy online and savy Real Estate Agents are taking advantage of all the latest Internet Marketing strategies like Pay Per Click advertising and Google Adwords.

“The premium has shifted to agents being an expert on the area,” said Gorsuch-Bradbury, whose site has partnerships with hundreds of real estate companies across the country.

Corus Home Realty Chief Executive Michael Gorman said trends at his own company, which covers Washington and its suburbs, illustrate how the business is changing.

“More than half of our business comes in through the Internet with partners including RealEstate.com and RealtyNow.com,” he said. Corus also buys search engine advertising links on Google and Yahoo to lead to its own site (http://www.corushome.com).

Still, Gorman doesn’t think that traditional real estate agents are headed for extinction.