Micro Persuasion: Direct-to-Consumer Press Releases Suck

According to Steve Rubel Direct To Consumer Press Releases Suck

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I agree with Steve Rubel. The majority of time journalists will throw away press releases that sound like sales letters.

Press Releases should sound more like tabloid headlines - or just really good news.

PR is moving in a whole new direction with sites like delicious, digg and shoutwire.

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According to Steve Rubel Direct To Consumer Press Releases Suck

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