“The average blog reader viewed 77 percent more pages than the average Internet user who doesn’t read blogs (16,000 versus 9,000 for the quarter), the report found. Blog readers average 23 hours online per week, compared with the overall Web user’s average of 13 hours.”

“Blog readers are 11 percent more likely than the average Internet user to have incomes of or greater than $75,000. Similarly, blog readers are 11 percent more likely to visit the Web over broadband either at home or the office. ”