Online advertising is still increasing according to a Roy Morgan poll for the Internet Bureau.
8% of total advertising agency spend was on online advertising and this would increase to 12% over the next year.
Two-thirds of the spending was on general online advertising such as website banner ads and outbound, permission-based email. The rest went on search engines and directories, such as paid placement on Google or Yellow Pages online.
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[…] Patrick Gavin from Text Link Ad’s was interviewed and states his Text Link Ad’s are great as an alternative to banner ad’s. (Which are over priced in terms of direct results but are still popular) […]
[…] Media buyers and Advertising Agencies are increasing their online spend all the time, and they’re used to spending a lot more money for mediocre results - thats why old world media’s new digital media ventures make so much money per unique visitor. […]
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